Stable Auto: Full-Stack B2B GTM Strategy

• Spearheaded Stable Auto’s first go-to-market strategy for its AI-powered EV charging platform by delivering strategic product messaging, creating sales enablement materials, and leading multi-channel product launches.

• Directed cross-channel GTM activation (website, paid media, email, social), leading to $700K+ ARR in 6 months, 22% demo growth QoQ, and 300% increase in MQLs YoY.

• Launched strategic drip campaigns that improved lead nurturing and demo conversion rates.

• Secured analyst and media attention by leveraging proprietary data, resulting in Tier 1 media coverage (Bloomberg, WSJ, Axios, Fortune) that reinforced market positioning.

Ernst & Young: Thought Leadership-Driven GTM for Climate Services

• Built EY’s first multi-channel GTM program to position its Climate Change and Sustainability Services (CCaSS) offerings to C-suite executives across the Americas.

• Led the cross-functional launch of new regulatory campaigns (such as the SEC Climate Disclosure Proposal), spanning public relations, executive communications, webinar production, and social media.

• Drove a 1,200% YoY increase in website visitors and grew webcast participation by 307% through SEO optimization and aligning campaign themes to market demand.

Terabase Energy: Product Positioning for Solar Robotics Platform

• Led a brand development process, including product naming and messaging, for a suite of software and hardware solutions.

• Translated complex robotics + automation systems into clear market narratives.

• The product messaging framework I created laid the foundation for their new website, which I strategically guided and helped bring to life.

OATI: Product Positioning for Grid and Energy Management Solutions

• Led product positioning and messaging strategy for OATI's suite of energy products.

• Worked closely with engineers and subject matter experts to translate complex energy management systems (DERMS and microgrid solutions) into clear, benefit-driven narratives for their target audiences.

Stable Auto: Building Industry Authority Through Data, Trends, and Thought Leadership

• Leveraged data storytelling to develop thought leadership that highlighted industry trends and showcased depth of product capabilities.

• Example articles:

  • New Data Reveals How EV Charger Usage and Pricing Impacts Profits

  • EV Charging vs. Gasoline Prices: Why Cost Matters in Your EV Charging Investment Decisions

  • How to Turbocharge Your EV Charging Station ROI with Stable Evaluate

Ernst & Young: Building Executive Visibility Through Strategic Thought Leadership

• Developed thought leadership strategy and wrote content for multiple executives, including EY’s Chief Sustainability Officer, to showcase service offerings and industry knowledge.

• Example articles:

  • The race to net zero and harnessing the momentum of COP26

  • What the Proposed SEC ESG Disclosure Rules Could Mean for Public Companies, Boards, and Investors

• Conceptualized a sustainability-themed video series targeting C-Suite executives:

  • ESG Evolution

Cloverly: Establishing Authority in the Carbon Markets Through Case Studies

• To help position Cloverly as a leading voice in the voluntary carbon markets, I worked closely with the marketing team to develop case studies highlighting Cloverly’s unique insights into carbon credit quality, market trends, and buyer best practices.

• Example case study:

  • HKS Charts a Path to Net Zero Emissions: Reaching a Critical Milestone with High-Quality Carbon Credits

• Stable Auto: Leveraged proprietary data to secure coverage from media and analysts

  • Axios: The costs of charging an electric vehicle in California

  • Bloomberg: EV Charging Stations Are Now Busy Enough to Make Money in the US

  • WIRED: Solving Drivers’ EV Charging Woes

  • The Wall Street Journal: Tesla Turmoil Means Make-or-Break Moment for EV Charging

  • Fortune: EV charging stations are proving to be a profitable business, after all

EY Climate Change and Sustainability Services: Accelerating U.S. Market Growth

• Established the first U.S. marketing strategy for EY’s Climate Change and Sustainability Services, including its sustainability reporting practice.

• Developed positioning that balanced technical credibility with accessible storytelling for C-Suite audiences.

Intuit – Sustainability Narrative Development and Climate Communications

• Led marketing and communications for Intuit’s net-zero target validation by SBTi by developing key messaging, a press release, and supporting other external announcements.

• Built and executed a climate content strategy in partnership with external climate partners, including a major initiative with the LA Clippers ahead of the Intuit Dome launch.

• Supported the strategic narrative for Intuit’s annual corporate sustainability report, positioning the company as a market leader in climate action.

Terabase Energy – Brand + Messaging Overhaul

• Positioned Terabase as the leader in utility-scale solar projects and robotics.

• Simplified complex tech (AI, robotics, digital twin) into clear, buyer-focused messaging.

• Built and launched the new website to reflect the updated brand story.

• Boosted engagement with solar developers, EPCs, and investors.

The Metals Company – Science Communications & Stakeholder Engagement

• Led global communications for subsidiaries in the Republic of Nauru and the Kingdom of Tonga.

• Directed a campaign translating life cycle assessment findings into accessible content across web, video, and live events.

• Produced a webcast with 10,000+ live attendees, featuring climate leaders, scientists, prominent actors, and former presidents.

• Engaged thousands of stakeholders — including UN bodies, NGOs, investors, and media — through newsletters, articles, and digital storytelling.

• EY Webcast: SEC Proposal on Climate-Related Disclosures

  • Worked cross-functionally with dozens of top executives across public policy, financial services, and sustainability to distill the 506-page climate proposal into digestible content.

  • With my leadership, I ensured EY was first-to-market with its offering and secured over 4,000 live event attendees from Fortune 500 companies.

• QuantumScape: Solid-State Battery Showcase

  • Directed and produced this live event by working with high-profile stakeholders such as the co-founder of Tesla.

  • QuantumScape was in stealth mode for 10 years and this event was the cornerstone of their launch ahead of their SPAC IPO.

• The Metals Company – Climate Stakeholder Live Event

  • Produced a global webcast with 10,000+ live attendees, featuring a panel of climate leaders including actor Ian Somerhalder, former President of Kiribati Anote Tong, and Chief Ocean Scientist Dr. Greg Stone.

  • Designed event content to translate complex ocean science and sustainability challenges into an accessible format for global stakeholders.

  • Drove engagement across the climate community, including representatives from the UN, NGOs, media, investors, and policymakers.

• Sustainable Brands Conference – Communications & Production Lead

  • As a core member of the Sustainable Brands 2016 conference team, I led communications efforts and supported overall event production for one of the leading global events on brand innovation for sustainability.

  • Shaped event messaging and worked closely with sponsors and speakers to amplify the conference’s impact.

  • Conference featured industry leaders from companies like Unilever, Target, Patagonia, and Ford Motor Company, alongside sustainability pioneers such as Paul Hawken.

  • Key sponsors included HP, Procter & Gamble, SC Johnson, Dell, PwC, and Citizen, underscoring the event’s focus on driving corporate leadership in sustainability.